In my first VP Product role, my company had a charismatic founder with a strong vision of where he wanted the organization to go. But the vision was high level and long term, like the top of a pyramid. At the bottom of the pyramid were the stakeholders' actions and tactics, a list of dozens of requests.
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Strategy is the intermediate layer that connects the company's actions with its vision. It is the layer that says "no!" because this tactic will not lead to the vision. How do you say "no"? Tell me a story.