“Having the right strategy only matters if there’s total alignment around it. When marketing is telling one story, sales is selling something different, and engineering is building something different still, then product management’s strategy is hollow and irrelevant. The roadmap must align all the stakeholders around a common product plan.”
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That's my friend Ben Foster, Chief Product Officer at WHOOP and author of Build What Matters. How do you keep your stakeholders in line? Tell me a story.