Customers often make suggestions: “If you could just move the save button a little to the left,” or “The Goals field needs to support up to 1,000 characters.”
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Listening to customers is key to being a successful Product person. But so is knowing the difference between being a service organization catering to one customer at a time and a product organization serving a market. I give tips on this distinction in this article I wrote for the Boston Product Management Association. Do you know the difference? Tell me a story.