ONE THING on Market Fit and Roadmaps

Successful product people work hard on market fit: What problems might lead customers to test or buy their product? How many customers would potentially do the same? Do you have competitors in this space?


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Some roadmaps focus on filling the perceived gaps in fit, but of course you can’t know filling those gaps will get you to that goal. It’s all hypothesis until fit happens. See Chapter 9 of my book, Product Roadmaps Relaunched. How do you talk about achieving product market fit in your roadmaps? Tell me a story.

Jobs
My friends at hyperexponential, a company reimagining insurance pricing from the ground up, are looking for a VP Product in London/Europe. Interested? Ping me.