Upstream stakeholders like engineers, designers, and data analysts help bring a product to market. There are also “gatekeepers” who may need to approve your product, like a pricing committee.
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Downstream stakeholders market, sell, support, or use the product after it is released. Both types of stakeholders are important to your product’s ultimate success. Are you reaching out in both directions? See Aligned: Stakeholder Management for Product Leaders.
Derailment
Coach Melissa Appel will lead a CPO discussion on Managing stakeholders to avoid roadmap derailment. May 30 @ 9am PT / 12pm ET / 5pm GMT / 6pm CET. Register.