ONE THING on Ego Roadmaps

The egos of stakeholders are a lot of fun, especially when they meet in one messy room. When you are trying to get buy-in for the next phase of a roadmap, tread lightly.


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My advice is to meet individually first, hear their perspectives and only get stakeholders together for a final blessing. Then you can explain that anything that came up in your one-on-ones were the stakeholders’ brilliant ideas. If you can give everyone in the room credit for their contributions to the plan, group buy-in is already accomplished. What other tricks are up your product sleeve?

More Stakeholder Egos
The book I'm writing with Melissa Appel, Aligned: Stakeholder Management for Product Leaders, is in the home stretch. We are working on a few more chapters before revising. Want to join the Early Readers Club to get access, talks and learning opportunities through Slack and Zoom? Want to shape our book? Questions?