ONE THING on Power Players

Power Players are the people who can make or break your product because they have the authority to insist you make specific changes. They can “swoop and poop” and tell you to completely change your direction at the 11th hour without fully understanding the consequences of their actions.


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Aligning with these stakeholders is critical for the success of your product. They might be hidden, or gatekeepers. We have a chart of where to look in Chapter 1, Organization, in Aligned: Stakeholder Management for Product Leaders.

Roadmap Decisions
Our coach Phil Hornby will lead a discussion on the ways a roadmap reflects the decision-making of your organization. April 10. Register.