ONE THING on Encroaching

Ever need something done for your product and there is no one around to do it? Product people often jump in, right? But this may make some prickly stakeholders wary. Why are you encroaching on their territory?


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Over the years I have worked on an answer: “It matters less who does this item, than it gets done, and well and quickly.” Then I talk about the roadmap and strategy. Then I ask for their help in making the item great. Then I offer to buy them a drink. (The order may vary.)

Does this work for you? What other tricks do you use?