CoConstruct, a software platform for custom homebuilders and remodelers, has always put the customer at the center of their product so the company wanted a tool that allowed them to surface the right insights to build the right features for their customers.
Challenge
When Than Sidwell first started working at CoConstruct as a product designer, he saw a need to build better products with a data-driven approach. At the time, sales and support were storing notes from customer conversations in spreadsheets and Google Docs and the scattered customer inputs soon became difficult to manage. Too often product decisions seemed to be based on gut instincts and memory, rather than precise evidence from specific customer conversations and support tickets.
Than envisioned a solution that would empower his team to be more candid and uninhibited about the conversations they had with customers and would allow the product team to identify whether a feature was the right one to pursue based on feedback.
Why Productboard?
Than evaluated several solutions before landing on productboard but found that none of the other tools connected user insights with the roadmap and prioritized features based on what customers actually needed.
“Productboard provides our product team an aesthetically pleasing, neat and organized way to sort, process and tag user feedback and score features accordingly. We’re able to see all of the requests customers make in one central repository on the Insights board through the integrations with Zendesk and InfusionSoft. We can tag and prioritize features based on what’s important to the users and use that to drive the roadmap while also having the flexibility to have different views for different stakeholders.”
If the value of Productboard was clear from the start, it must have been because CoConstruct counts customer-centricity as one of its core values.