pricing 
Mind the Product
MARCH 22, 2024
Product pricing has been front and centre in mainstream news as of late. What are the most common pitfalls with pricing, and how can product teams get it right? Read more » The post The dark art of product pricing: Product leader nuggets appeared first on Mind the Product.
Mind the Product
OCTOBER 25, 2023
In this week's podcast, Dan Balcauski shares his thoughts on the challenge of measuring uncertainty in pricing strategy and how tools like Fermi estimation can be game-changers. Read more » The post Demystifying freemium pricing – Dan Balcauski (Chief Pricing Officer) appeared first on Mind the Product.
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Mind the Product
MARCH 20, 2023
Product managers today play an important role in determining the pricing strategy of their products. We speak to Nichole Mace, VP of Product Growth at Pendo, about the history of pricing and product, the struggles, and her tips to influence your pricing model that provide the most value for your users.
Mind the Product
FEBRUARY 13, 2023
A not-so frequent topic for Mind the Product is the pricing strategy for your product and how to get it right. With help from product and pricing experts, we discover the key fundamentals for successfully executing this part of your product strategy. A pricing strategy is a model or method used to establish the best [.]
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This framework from Software Pricing Partners explains how application enhancements can extend your product offerings.
Userpilot
SEPTEMBER 20, 2023
Optional product pricing can help SaaS companies earn more money while charging less for their otherwise premium product. TL;DR Optional product pricing is a strategy where you sell your core product at a low cost and then encourage consumers to buy more accessories, features, or complementary products.
Userpilot
JANUARY 18, 2024
A pricing survey is the most surefire way to figure out an acceptable price range that maximizes profit without being prohibitively expensive — made possible through the power of user feedback. This guide will help you get to that optimal price point by conducting pricing surveys! What is a pricing survey?
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Inside you will learn: How embedded analytics has become essential to business applications When to buy an embedded analytics solution and when to build one How to go-to-market, from pricing and packaging to external promotion How to build a business case and sell the project internally The future of embedded analytics …plus so much more.
Advertiser: Revenera
Organizations that place a premium on understanding product usage seem to have fewer hurdles to aligning price with value and are more in touch with their customers than organizations that don’t prioritize understanding product usage. Yet many software suppliers still struggle to get accurate insights into usage.
Advertiser: ZoomInfo
Dig into our data-backed guide to learn: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention
Advertiser: ZoomInfo
This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Advertiser: Revenera
Tech companies must focus on how to take products to market, through effective pricing, delivery, and monetization. The need to grow revenue by helping customers be successful with their solutions is as strong as ever. Download this research report from Revenera to learn more.
Advertiser: Interactions LLC
Customer satisfaction has become more important than price or any individual feature. In today’s hyper-competitive market, every business must become a customer experience-first business. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.
Advertiser: ZoomInfo
You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
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Four easy steps to product-led growth: Appeal to end users Price comes after value Customer success before sales Measure everything Becoming Product-Led requires an honest assessment of how to master transitions to this new growth model, using 280 Group’s Product-Led Growth Maturity Assessment to benchmark your PLG maturity and readiness.
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