Media & Entertainment First-Party Data
Perspectives
May 14, 2024

5 Ways Media and Entertainment Companies Can Use First-Party Data

How media and entertainment companies use first-party data to improve personalization and reduce churn.

A picture of Rachel Torres, PMM at Amplitude
Rachel Torres
Group Product Marketing Manager, Amplitude
Featured Collection

Learn product-led growth fundamentals from the experts

It's easy to see why product-led growth (PLG) is having a moment. PLG keeps customer acquisition costs low and reduces sales and marketing spending.

Learn what product-led growth is and how to get started from our expert contributors. With the right PLG strategy, you can align your resources to what's best for your customers and your bottom line.

Inside Amplitude

View all
Featured Contributors

Learn about analytics, product, and more from industry experts.

All contributors
Image of Adam Greco
Adam Greco
Product Evangelist, Amplitude
Julia Dillon Headshot
Julia Dillon
Senior Product Marketing Manager, Amplitude
Image of Ibrahim Bashir
Ibrahim Bashir
VP of Product, Amplitude
Image of Phil Burch
Phil Burch
Group Product Marketing Manager, Amplitude