The Product Coalition

SEPTEMBER 5, 2018

Leading B2B SaaS companies are changing how products are made, how companies are built & how their customers are treated by welcoming product feedback in the right way. We now enable over 1 million people to give and use product feedback effectively which is having a huge impact on how B2B SaaS products are built around the globe.

Feedback Software 60

Feedback Software User Testing B2B Customer Feedback 60

Amplitude

AUGUST 4, 2020

For SaaS professionals, retention rate can be what your company lives or dies by. Knowing how to calculate retention rate has always been at the core of SaaS’s commercial philosophy. There is no “correct” retention rate benchmark to aim for that holds across all SaaS industries. How to Calculate MRR Retention Rate.

Feedback Software 64

Feedback Software Analytic Tools B2B Customer Feedback 64

The Product Coalition

NOVEMBER 27, 2023

It’s difficult to find a SaaS company that isn’t already in the niche you wish to enter! Vertical SaaS! Vertical SaaS has had a tremendous run during the last decade. Why is Vertical SaaS on the rise? Spotify is an example of regular SaaS ; you pay to conveniently locate and stream music. The solution?

Research Software 138

Research Software Feedback Software Reporting Tools User Testing 138

Amplitude

SEPTEMBER 21, 2020

They vary according to your product and industry. Each step is represented by a different user action, depending on your company’s industry. B2B SaaS Funnel Analysis. B2B SaaS products help users complete a business task. However, conversion funnels are not a one-size-fits-all framework.

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Analytic Tools Research Software User Testing Data Visualization 124

Product Management University

FEBRUARY 22, 2023

If you’re considering a career in this industry, you’ll need to know exactly what will be expected of you as a product manager. As more and more SaaS/cloud companies launch every day and existing companies move to subscription-based product models, the need for product managers is skyrocketing.

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Positioning Product Management Product Manager B2B 264

Amplitude

FEBRUARY 8, 2021

Original data from Amplitude—the operating system for digital business—shows exactly when the pandemic set the course for new digital trends in fintech, B2B SaaS, ecommerce, streaming media, and consumer tech. Daily Active Users of B2B apps, websites and digital products in 2020. Consumer Tech.

Analytic Tools 71

Analytic Tools Data Visualization Reporting Tools B2B 71

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. This challenge was critical because it could lead to inaccurate product decisions, delays in development , and missed opportunities in a competitive industry.

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User Testing Product Research Research Software Data Visualization 94

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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B2B User Testing Research Software Analytic Tools 104

Product Management Unpacked

SEPTEMBER 29, 2021

This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. It also allows me to connect CMU and its world-class graduate degree programs and students who are interested in and excited about product to industry through internships, capstone projects and employment opportunities.

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Product Management Product Manager Product Research Healthcare 217

Melissa Perri

JANUARY 4, 2020

How do we run it in B2B" Managers are less afraid of experimentation. Here are my predictions: Strategy and product management will become more connected and synonymous, especially in SAAS/ other software companies. There will be a lot more Product Managers in the industry who need a place to learn now. We are a real business."

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Data Visualization User Testing Research Software Feedback Software 388

Gainsight

MARCH 19, 2024

In the realm of B2B software, Gen AI holds immense potential to transform the way companies interact with their customers, stakeholders, and users—and even the way companies develop products. We spoke to our own SVP of Product at Gainsight, Denise Stokowski, to get her insights as a SaaS leader on the front lines of Gen-AI-driven innovation.

Data Visualization 52

Data Visualization B2B Generative AI Customer Experience 52

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

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B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? The most common variables used in B2B segmentation. In macro segmentation, you divide customers into segments based on their company’s characteristics, such as business size, location, or industry.

Analytic Tools 90

Analytic Tools Customer Experience B2B Data Visualization 90

Intercom, Inc.

NOVEMBER 12, 2020

As we saw last week, however, many of these emerging new shopping habits were already starting to form long before the pandemic, thanks to the rising influence of SaaS and B2B on retail. Learning from B2B. You could always tell yourself that sure, people would buy that other industry’s product online, but not yours.

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B2C Customer Experience B2B Branding 221

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. What is a B2B marketing funnel? What is a B2B marketing funnel?

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B2B Analytic Tools Feedback Software Data Visualization 104

Amplitude

SEPTEMBER 21, 2020

They vary according to your product and industry. Each step is represented by a different user action, depending on your company’s industry. B2B SaaS Funnel Analysis. B2B SaaS products help users complete a business task. However, conversion funnels are not a one-size-fits-all framework.

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Analytic Tools Research Software User Testing Data Visualization 59

The Product Coalition

FEBRUARY 1, 2022

Product-led growth is one of the hottest topics in our industry. One way or the other, if you are in B2B SaaS, this is a discussion-worthy topic. If you are in B2B SaaS, it is almost impossible to avoid the discussion, and rightfully so. Some people swear by the name of it, while others disregard it completely.

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B2B User Testing Enterprise Demo 165

Userpilot

APRIL 24, 2024

This includes the SaaS industry too. In this article, we explain: Why investing in AI in SaaS is a must. TL;DR AI helps SaaS teams improve productivity by automating repetitive tasks. This enables SaaS teams to adjust strategies promptly for optimal performance. How to implement AI to build better products.

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Analytic Tools Feedback Software Data Visualization Reporting Tools 67

Haines-Group

JANUARY 26, 2024

Cross-industry churn rates Churn rates vary by product category. Software/ SaaS While overall software suffers a relatively low average churn rate, the rate differs between B2B software at 4.5% for B2B products and 9.7% and its B2C counterpart at 5.7%. That’s a lot of bleeding.

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Data Visualization Research Software User Testing Feedback Software 78

Mironov Consulting

MAY 2, 2019

But I’ve been working with several clients who build long-lived industrial hardware — and whose core operating assumptions can make it difficult to add revenue software products to their portfolio. Serious industrial companies build serious long-lived industrial equipment.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

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Feedback Software Analytic Tools B2B Embedded Analytics 98

UX Planet

JANUARY 18, 2024

This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies. The importance of UX research for enterprise customers and B2B companies cannot be overstated, particularly for mature SaaS providers and startups. What is UX Research in Design? Why Is UX Research Important?

Data Visualization 75

Data Visualization User Testing Research Software Product Research 75

The Product Coalition

SEPTEMBER 13, 2022

We predict B2B eCommerce site sales will reach nearly $ 1.77 Experts believe that cloud eCommerce has empowered both the retail industry and eCommerce landscapes. Evaluate Saas solutions. Software-as-a-service (SaaS) SaaS is one of the best cloud eCommerce solutions for your business. in 2021, going up to $1.06

Data Visualization 123

Data Visualization User Testing Software Developers Software Development 123

Userpilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. There are four types of free trials in SaaS: opt-in, opt-out, freemium, and reverse. The average conversion rate for SaaS companies varies between 18.6% to 29% depending on the industry. Evaluating PMF.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Userpilot

FEBRUARY 19, 2024

In the SaaS context, it could refer to the users who fail to book the demo on your website, convert to paying customers , or complete the onboarding process , just to name a few examples. Here are a few: For websites, the average conversion rate for B2B SaaS businesses ranges from 0.9

Analytic Tools 101

Analytic Tools Data Visualization Onboarding KPIs User Testing 101

Amplitude

JUNE 24, 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data, found below, on the state of digital products across industries and provide context on how businesses are responding to the changing winds. Trends by industry. The inflection point also varied by industry.

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Data Visualization Reporting Tools Analytic Tools Customer Experience 111

Userpilot

MARCH 8, 2022

Her coaching experience spans a variety of industries and companies of all sizes, from early-stage start-ups to global corporations. Galina’s specialties include SaaS product management, product engineering, go-to-market strategy, pricing strategy, monetization, web/mobile UX, user research, analytics, pre-sales technical leadership.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Userpilot

APRIL 25, 2024

If you are seeking insight into how marketing research can influence the trajectory of your SaaS, then you have come to the right place! For SaaS product managers, market research, including competitive analysis, is crucial. This approach uses data collected by others from various sources, providing a broad industry view.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

MARCH 14, 2023

How do you boost your freemium conversion rate and accelerate your SaaS growth? A SaaS conversion rate normally ranges between 1% and 10%. Most SaaS companies fall into the 2-5% range , and only a select few manage to get significantly higher rates. The average free-to-premium conversion rate for SaaS or B2B Web Apps is 3%.

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Feedback Software Analytic Tools User Testing Data Visualization 98

Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. You have experience in B2B marketing. You have SaaS start-up experience. You have experience in the cybersecurity or biopharma industry. Work at feedly. apply for this positon.

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Analytic Tools Technical Advisors Research Software Data Visualization 133

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? B2B SaaS marketing (down market).

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Enterprise Strategy Marketing Outbound 98

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. Different types of company growth include: Industry growth assesses your company’s performance by benchmarking against the industry average. Industry growth It’s critical to acknowledge different industries have different growth rates.

Onboarding KPIs 96

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 96

Userpilot

FEBRUARY 18, 2024

Try Userpilot and Take Your Product Analytics to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a drop-off rate in SaaS? In a SaaS product, we often talk about drop-off rates in the context of: Website conversions – when users don’t complete the purchase, book the demo, or sign up for a free trial.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Onboarding KPIs 98

Innovatemap

DECEMBER 20, 2023

His content blends creativity and industry insights, creating the perfect combination for designers seeking inspiration and innovation. His podcast is an excellent resource for B2B SaaS leaders to stay current with trends and learn new strategies to make an impact.

Research Software 52

Research Software Customer Feedback Entertainment User Testing 52

Userpilot

APRIL 19, 2024

You will learn effective techniques for collecting and analyzing data , with practical tips on applying your findings to benefit your SaaS. These choices can make or break your SaaS company. This approach uses data collected by others from various sources, providing a broad industry view.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Intercom, Inc.

JUNE 23, 2022

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. That’s why, for the past five years, Amanda Malko has been thinking about how marketplaces change the way people buy software, helping B2B SaaS businesses find reputable software that can help them grow their business.

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Feedback Software Research Software Reporting Tools Software Review 118