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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products. To prevent it.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. To drive customer acquisition , retention, and account expansion , marketing-led companies focus on showcasing the value of their products in their communication with existing and prospective customers.

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16 Product Retention Strategies Every Product Manager Implement

Userpilot

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. What is customer retention?

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Customer Retention vs Acquisition Cost: Which One Should You Focus?

Userpilot

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. Thus, striking the right balance between acquisition and retention costs significantly improves profitability and sustainability.

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Cohort Retention Analysis 101: How to Measure User Retention?

Userpilot

What is cohort retention analysis? How do you leverage it to reduce churn and improve your retention rates ? TL;DR Cohort retention analysis tracks how distinct groups of users engage with the product over a period of time. What is cohort retention analysis? Cohort retention analysis heatmap.

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16 SaaS Account Management Best Practices

Userpilot

An account manager performs several tasks, all of which revolve around cultivating long-term customer relationships. SaaS account management is the process of managing your customers’ long-term relationships with your business. Boost revenue : Lastly, all the above factors combine to increase revenue.

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10 Biggest SaaS Challenges: How to Protect Your Business and Ensure Growth

Userpilot

Creating a personalized user journey (based on product analytics) from the first touchpoint to the point of conversion and beyond is crucial to keep retention rates high in the long run. Using no-code tools to outsource business processes can cut down on internal operating costs and save your company a lot of money in the long run.