We killed the blog. We hope you like it.

Inside Intercom

While other parts of our website had evolved to reflect those new realities the blog remained a relatively basic WordPress setup. Time to kill the blog. The most successful blogs are usually very personal and tied to a particular worldview or area of expertise. The blog is dead.

Blog 83

Building beautiful brand experiences at Neoscape

RealtimeBoard

The post Building beautiful brand experiences at Neoscape appeared first on MiroBlog | A blog by Miro Reading time — 7 minBuildingbeautifulbrand experiences at NeoscapeHow Neoscape is using Miro to make collaboration with clients seamlessOne place to keep your ideas:“We were seeing a need for space for projects without taking up space. Miro certainly allows us to collaborate and gather ideas in one easy-to-use platform. We do much of our art reference […].

What Can Top Food Brand Product Managers Do To Get More Shelf Space?

The Accidental Product Manager

There are few product manager jobs that come with as much brand name recognition as those jobs that are associated with the top food brands. The Problem With Being A Top Food Brand. It turns out that the top food brands have been in a bit of a sales slump for the past few years.

So you want to build a brand? Here’s what you need to understand.

Inside Intercom

The nature of marketing at a software company is that it’s easy to have a highly data-driven view of everything you do, and overlook hard to measure things like building a brand. Brand is the emotional connection you establish with your customers and those whom you would like to become customers. I’ve been lucky enough to work at two of the biggest brands in the world – Nike and Coca-Cola – who pour millions of dollars into brand building tactics like TV and outdoor advertising.

The 5 Levels of Analytics Maturity

teams capitalizing on this trend to significantly: • increase customer satisfaction • differentiate their products and brands • drive continuous improvements. your brand identity while improving customer satisfaction through a. FROM BASIC BUSINESS INTELLIGENCE REQUIREMENTS TO.

Running an effective 3-hour brand sprint with a remote team

RealtimeBoard

Running an effective 3-hour brand sprint with a remote teamIn case you hadn’t heard yet, we recently announced that RealtimeBoard is now Miro and revealed our new branding, inspired by the groundbreaking and innovative Spanish painter Joan Miró. The post Running an effective 3-hour brand sprint with a remote team appeared first on MiroBlog | A blog by Miro

Is Offering Private Label Brands A Good Move For Amazon?

The Accidental Product Manager

Is Offering Private Label Brands A Good Move For Amazon? However, they think that they may have found a way to be even more successful: private label brands. What Are Private Label Brands? Private label brands are generally not advertised – they just show up in the store.

It’s a Brand New Craft Out There!

Craft.io

The post It’s a Brand New Craft Out There! appeared first on Product Management Blog. At Craft, we’re always looking to make your workflows as agile as can be. That’s why, after 3 years of improving our initial product design, we though it was time to update our platform.

Branding and Lead Generation: Battle or Balancing Act?

Pragmatic Marketing

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness. Loosely defined, brand awareness is your company’s visibility to the public. Companies are increasingly focusing on branding via content marketing.

How running a remote brand sprint helped us tell our company’s story

RealtimeBoard

How running a remote brand sprint helped us tell our company’s storyIn case you hadn’t heard yet, we recently announced that RealtimeBoard is now Miro and revealed our new branding, inspired by the groundbreaking and innovative Spanish painter Joan Miró. The post How running a remote brand sprint helped us tell our company’s story appeared first on MiroBlog | A blog by Miro

Product Managers Try To Find Stores To Fill Malls

The Accidental Product Manager

They especially like startup firms that may have gotten their start online but are now looking to expand into physical stores now that they have gotten both customers and brand recognition. The Accidental Product Manager Blog is updated. Malls need stores, but what kind of stores?

A new look for UserTesting: A brand and design system that connect

UserTesting

We’re thrilled to … The post A new look for UserTesting: A brand and design system that connect appeared first on UserTesting Blog. You may have noticed some changes to UserTesting recently. We’re excited to have made a number of updates not only to our website but also to the UserTesting platform (which we rolled out a few weeks ago). CX Design Product

A new look for UserTesting: A brand and design system that connect

UserTesting

We’re thrilled to … The post A new look for UserTesting: A brand and design system that connect appeared first on UserTesting Blog. You may have noticed some changes to UserTesting recently. We’re excited to have made a number of updates not only to our website but also to the UserTesting platform (which we rolled out a few weeks ago). CX Design Product

Can Product Managers Find A Way To Make A Better Burger?

The Accidental Product Manager

The Shake Shack brand identity has to be preserved. Shake Shack currently has a great deal of brand value. Although changes will be required, the product managers have to be careful that they don’t change the value of the Shake Shack brand.

How Can A German Grocer Be Successful In The U.S.?

The Accidental Product Manager

firms understood that Lidl’s success had come about by their ability to offer limited selections of inexpensive store-brand food items that were presented in stores that were small but easy to shop in. The Accidental Product Manager Blog is updated. Does the U.S.

What Can Product Managers Learn From Japanese Cigarettes?

The Accidental Product Manager

You can hardly go into a gas station without being confronted with an entire wall of different brands of cigarettes all of which have just slightly different product development definitions. This is a new brand that is being introduced into the U.S.

Solving The Challenge Of Making Reordering Products Simple And Easy

The Accidental Product Manager

The Accidental Product Manager Blog is updated. Customer Amazon brands consumer-products Dash gadget ordering place an order push button refrigerators Tide washing machineAmazon’s Dash button is designed to make reordering easy to do Image Credit: WNEP.

Is The Trick To Boosting Product Sales To Simplify Your Product Line?

The Accidental Product Manager

Olay is simplifying their product offering in order to revive their brand Image Credit: WindyWinters. The P&G product managers made the brand over and added skin treatments that had previously only been available at high-end department stores.

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz – Product Management University

Be sure to check out our brand new lineup of advanced training programs. In This Issue: Blog: High-Octane Product Management. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations.

Demo 200

2018 on Inside Intercom

Inside Intercom

Here at Inside Intercom, we did a lot of growing too – adding new editors in Dublin and San Francisco, saying farewell to others , and entirely redesigning this publication right here, creating a brand new platform for our range of content. The best of the blog. We killed the blog.

Books 80

Building a long tail of evergreen content

Inside Intercom

And it requires massive discipline, because as a founder or early stage employee, time spent writing blog posts, hosting podcasts, or shooting videos is time you’re not doing other work that often seems more urgent or impactful. How can I build a brand for my software company?

Miro CMO Barbra Gago on rebranding a hypergrowth startup

RealtimeBoard

Barbra Gago on rebranding a hypergrowth startupInvesting in brand–and re-branding–can result in long-term, exponential returns for a company. The post Miro CMO Barbra Gago on rebranding a hypergrowth startup appeared first on MiroBlog | A blog by Miro But evolving a familiar and beloved identity can create some unique challenges.

User Engagement, Customer Goals and a Sustainable Growth Strategy

Proficientz – Product Management University

Last but not least, check out our brand new lineup of training programs and flat rate fee structure. In This Issue: Blog: High-Octane Product Management. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine August 2017 is now available.

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz – Product Management University

Be sure to check out our brand new lineup of advanced training programs. In This Issue: Blog: High-Octane Product Management. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product Planning

Demo 100

Five Ways to Foster Data Literacy Across the Organization

Indicative

Keeping track of how customers are interacting with their brands, and how long products are taking to catch on with audiences traditionally requires data teams to conduct lengthy analysis. blog data product management Analytics business intelligence data literacy enterprise software

5 NYC Products with Creative Applications of Blockchain

Indicative

These can range from “CryptoKitties” — animated kittens with a Neopets-esque look — to Major League Baseball-branded digital bobbleheads. blog data product managementWhen the topic of blockchain comes up, you’ll typically hear either a groan or burst of excitement.

Dear Strategy: 077 Determining a Product’s True Value Proposition

Dear Strategy

In other words, if a company penetrates a market with a low-price, low-margin product in order to gain brand recognition, and then begins offering a higher-value, higher-margin product once their company is more well-known, then market penetration pricing can work fairly well. So, when I talk about providing additional value, I’m talking about providing real valu e to your customers – not in the form of an inflated brand ego, but in the form of true product and brand differentiation.

The 7 Most Fascinating Tech Talks of Propelify Innovation Festival

Indicative

The first step to getting more customers is creating “Bat Signal Branding,” according to Todd Giannattasio, the founder of Tresnic Media. blog dataIndicative visited the 2018 Propelify Innovation Festival on May 17th.

5 Ways to Foster Data Literacy Across the Organization

Indicative

Keeping track of how customers are interacting with their brands, and how long products are taking to catch on with audiences traditionally requires data teams to conduct lengthy analysis. blog data news data literacy enterprise software tech

3 Ways Data is Making Employers Think Twice About Their Hiring Practices

Indicative

Minshew told us about a tool The Muse calls “Brand Builder” that they use to help companies understand what their employees think of their culture. blog data AI automation bigdata business talent solutions hiring hiring practices HR kathryn minshew the muse

Demo 55

How To Optimize B2B Pricing

Sequent Learning

Unless it’s a luxury brand or something equivalent, you won’t pay a penny more than you have to. In the research and interviews I’ve done over the years, I’ve invariably asked the question “what’s your pricing strategy?”. The answers are not pretty.

B2B 52

4 Mind-blowing Things Data Can Tell Us About the Future of Food Delivery

Indicative

His company uses data-driven decision making to power the order-ahead technology for 200 restaurant brands, including Chipotle, sweetgreen, and Shake Shack. blog dataTechnology has made it easier than ever to get restaurant-made food on demand.

Demo 55

Dear Strategy: 065 Analyzing Competitors in the Technology Space

Dear Strategy

If I’m being honest, a lot of factors went into deciding how “real” a company was, including the brand, website, user interface, reviews, etc. For my last filter, I found myself checking out Facebook groups, poring over blogs, and generally trying to get a sense for what types of users were most connected with these last remaining systems on my list.

Dear Strategy: 042 Weaving Innovation into a Commoditized Product

Dear Strategy

And when you find innovative new ways to promote your product, that can make all the difference in the world – especially when you use your brand to connect with the culture and preferences of your target market. . Dear Strategy: “How do you weave innovation into a commoditized product?”. This is actually a variation on a question that I answered in Episode 14, which you can access by clicking here.

Summer Kim on the best ways to approach user research

RealtimeBoard

This practice helps teams understand the user’s perspective, including their unmet needs, delights, and pain points, but also how they connect to the brand and product […]. The post Summer Kim on the best ways to approach user research appeared first on RealtimeBlog | A blog by RealtimeBoard Reading time — 11 min Summer Kim on the best ways to approach user research User research plays a critical function when you are building tech products and services.

Dear Strategy: 052 Revitalizing Your Mature or Declining Product

Dear Strategy

A good example of this can be seen with the Ivory soap brand. But at some point in the history of that brand, Proctor & Gamble decided to extend the line into products like liquid soap, dish soap, and even a skin care bar. Dear Strategy: “What is the best way to revitalize a product line that is operating in a mature or declining market?”. As much as I hate when people do this to me, I’m afraid I’m going to have answer this question by asking another.

Miro CMO Barbra Gago on rebranding a hypergrowth startup

RealtimeBoard

Barbra Gago on rebranding a hypergrowth startupInvesting in brand–and re-branding–can result in long-term, exponential returns for a company. The post Miro CMO Barbra Gago on rebranding a hypergrowth startup appeared first on MiroBlog | A blog by Miro But evolving a familiar and beloved identity can create some unique challenges.

Dear Strategy: 054 Followers Versus Game Changers

Dear Strategy

And that inevitably translates into brand reputation and, ultimately, the pricing that can be demanded by each of these brands over the longer term. Dear Strategy: “What are the risks of being a follower to a competitor versus being a game changer?”. Before I answer this question, I want to be sure that our definitions are clear. Way back in Episode 22 , I addressed the difference between being a “Fast-Follower” and being a “Me Too” Provider.

Dear Strategy: 049 Positioning Yourself in a Red Ocean

Dear Strategy

The idea behind this concept is that every brand should hold some unique position in the collective minds of its customers. When you look at your products through this lens, you have a seemingly countless number of options for differentiating yourself from your competitors, including your main value proposition, the individual product features, your packaging, the overall product design, any number of service and support options, your product warranty, and even your overall brand story.

Collaboration without constraints: RealtimeBoard is now Miro

RealtimeBoard

Collaboration without constraintsI’m excited to announce that as of today,we have a new name and brand identity:RealtimeBoard is now called MiroFrom the beginning, we have aimed to help distributed teams work as if they were sitting in the same room. The post Collaboration without constraints: RealtimeBoard is now Miro appeared first on RealtimeBlog | A blog by RealtimeBoard