A Product Manager’s Guide to Building Customer Loyalty
ProductPlan
AUGUST 1, 2019
In a world where advertising-supported products, SaaS products with monthly renewals, and free trials are de rigueur, customers don’t have nearly as much incentive to stick around as they used to. It’s the payoff for dozens of blog posts, articles, targeted ads, word-of-mouth campaigns, and brand building endeavors.
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