A Career in Product Marketing vs Product Management – What You Need to Know
Userpilot
JUNE 9, 2021
Their responsibilities and expectations vary from business to business, but they generally fall into two buckets: pre-signup (acquisition) and post-signup (retention). Product Marketers are responsible for defining the whole value prop also before the signup. Natália Kimli?ková KPIs: Activation, Adoption, First Month Retention.
52 
Let's personalize your content