What 14 startup investors and advisors taught us about chasing (and finding) product-market fit
Mixpanel
FEBRUARY 23, 2021
Pre-product launch, many startups find that qualitative data can be a valuable leading indicator. In a framework that Sean Ellis developed, and Superhuman famously adopted , teams ask users “how would you feel if you could no longer use the product?” . This way you have as many attempts to get to product-market fit as possible.
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