TechEmpower - Product Management

AUGUST 7, 2023

Here’s a graphic from Socal CTO that illustrates the roles as they change over time: In its earliest days, a startup’s top need is often to produce a product. It’s understandable - a hands-on developer can produce a product. Check out our blog post 53 Questions Developers Should Ask Innovators. And how can you tell?

CTO Coach 104

CTO Coach Fractional CTO CTO Fractional VPE 104

Userpilot

NOVEMBER 5, 2023

Wondering how to scale customer success in SaaS and drive product growth ? If you’re a leading SaaS company, you know that growth is directly tied to helping customers achieve their desired outcomes. An effective customer success team can, thus, drive revenue growth, reduce churn, and increase customer satisfaction.

Analytic Tools 87

Analytic Tools Feedback Software Customer Experience User Testing 87

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 89

Research Software Analytic Tools Feedback Software Data Visualization 89

Userpilot

JANUARY 8, 2024

Best practices for effective customer acquisition and product-led growth. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Ensure the content is of good quality, competitive, and addresses your target audience’s needs. Personalize your campaigns.

Analytic Tools 100

Analytic Tools Research Software Feedback Software Customer Experience 100

Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Content localization can benefit SaaS companies in a number of ways.

Research Software 82

Research Software Analytic Tools User Testing Onboarding KPIs 82

Userpilot

DECEMBER 19, 2023

SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth.

Feedback Software 82

Feedback Software Analytic Tools Product Research User Friction 82

Gainsight

FEBRUARY 8, 2024

In the ever-evolving landscape of SaaS, Customer Success (CS) teams are facing a paradigm shift. As the SaaS industry matures and competition intensifies, the role of CS has expanded beyond mere support functions to become a critical driver of revenue growth and profitability. But before you panic, there is good news.

Customer Experience 52

Customer Experience Customer Feedback Customer Satisfaction Education 52

Userpilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products. To prevent it.

Onboarding KPIs 65

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 65

The Product Coalition

NOVEMBER 30, 2022

Voila: Improve the odds of discovering your product, make them aware it exists Build consumer understanding of your product beyond the name (what does it do? There’s nothing about community The ROI of community (having a group of users who know and love your product) is insane. why is it valuable? is it fit for my use case?)

User Testing 121

User Testing Customer Feedback Feedback Software Reference 121

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? SaaS business models depend on repeat purchases to grow revenue and meet profit goals. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success.

Feedback Software 93

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 93

Userpilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Start building your marketing conversion funnels but creating all product user personas.

Analytic Tools 92

Analytic Tools Data Visualization Feedback Software Research Software 92

Userpilot

JANUARY 26, 2023

Wondering how to run a successful SaaS onboarding process to make sure you are setting users up for success from the start? It’s a no-brainer that a solid onboarding workflow is crucial to the success of any product-led company. Onboarding best practices for SaaS companies. What is SaaS customer onboarding?

Analytic Tools 95

Analytic Tools Feedback Software Customer Experience Data Visualization 95

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? What are SaaS best practices?

Feedback Software 109

Feedback Software User Testing Product Research Customer Experience 109

Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

Research Software 94

Research Software Feedback Software Analytic Tools Onboarding KPIs 94

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools 92

Analytic Tools Data Visualization Research Software Feedback Software 92

Userpilot

AUGUST 10, 2023

In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. A good CAC is significantly lower than customer lifetime value (LTV) – around a 3:1 or 4:1 LTV: CAC ratio. What is a good customer acquisition cost?

Customer Experience 74

Customer Experience User Friction Customer Feedback Onboarding KPIs 74

Userpilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. Types of free trial models in SaaS: opt-in and opt-out free trials, freemium , free trial after a demo, and free trial with gamified extensions.

Feedback Software 81

Feedback Software Research Software User Testing Onboarding KPIs 81

Gainsight

JANUARY 4, 2021

As we embark on the New Year, now is the perfect time to catch up on Gainsight’s Customer Success resources from 2020. We compiled our best Customer Success resources from last year, from blogs to ebooks to webinars and podcasts. Here are over 65 Customer Success resources to catch up on and get you ready for the New Year.

Feedback Software 111

Feedback Software Customer Experience Customer Feedback User Testing 111

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Analytic Tools 94

Analytic Tools Research Software Data Visualization Onboarding KPIs 94

Userpilot

OCTOBER 30, 2022

CRR is the most common but not the only metric to measure the success of your customer retention strategy. Customer success or customer support, which department should you focus on to drive retention? Proven strategies to grow retention in SaaS: Refine the onboarding experience. Answer: Pay attention to both departments.

Feedback Software 87

Feedback Software Data Visualization Customer Communications Customer Experience 87

Userpilot

APRIL 11, 2023

It tells you whether your customer retention rate is too low or just good enough. SaaS companies generally enjoy a high retention rate, with an average CRR of about 90%. Using checklists and interactive walkthroughs to drive product adoption. What is a good retention rate for SaaS companies?

Feedback Software 95

Feedback Software Analytic Tools Data Visualization User Testing 95

Userpilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market.

Onboarding KPIs 88

Onboarding KPIs Product launches Analytic Tools Feedback Software 88

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Experience 86

Customer Experience Analytic Tools User Testing Customer Feedback 86

Userpilot

JANUARY 14, 2023

It also highlights successful customer education programs to guide your customer education strategy. Successful customer education improves customer satisfaction, drives customer success and retention, reduces customer churn, and lowers support costs. Good customer education drives customer success.

Customer Experience 96

Customer Experience Feedback Software Education Customer Feedback 96

Userpilot

MAY 26, 2022

Customer engagement is a key factor in SaaS growth. A proactive engagement strategy is a great way to keep your customers fully engaged with your product. In this blog post, you’ll learn exactly what a proactive engagement strategy is, its benefits, and how you can create one. What is proactive engagement in SaaS?

Customer Experience 93

Customer Experience User Testing Customer Feedback Feedback Software 93

Userpilot

JUNE 20, 2023

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. TL;DR You can try the following books to enhance user onboarding strategies: Product Rantz by Userpilot reveals what to do and what not to do for successful onboarding with valuable insights and humor.

Onboarding KPIs 88

Onboarding KPIs Feedback Software Research Software Books 88

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. The typical stages in a product funnel are Awareness, Interest, Consideration, Purchase, Retention , and Loyalty.

Analytic Tools 84

Analytic Tools Data Visualization Research Software Onboarding KPIs 84

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Likewise, how you optimize for success will differ from one stage to another.

Analytic Tools 72

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 72

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

MARCH 31, 2022

What is the SaaS velocity formula? You might be wondering how “velocity” factors into SaaS when you read about it in physics. Many SaaS companies don’t give enough importance to the SaaS velocity metric, yet it’s one of the key sales metrics. What is SaaS sales velocity? Let’s find out.

Customer Experience 89

Customer Experience Onboarding KPIs User Friction B2B 89

Userpilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? This is a question every customer success manager must address in order to turn free users into paying customers. 15% is a good free trial conversion rate for SaaS products. What’s a good free trial conversion rate in SaaS?

Feedback Software 83

Feedback Software Onboarding KPIs Strategy Customer Experience 83

The Product Cafe

JANUARY 18, 2024

Hello, all you product-loving folks! 💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, AI, and more. ☕ Thanks for reading Product Café Newsletter ☕️! These are just 7 from our comprehensive list of 24 product folks.

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience Certifications 52

Userpilot

NOVEMBER 14, 2022

How does this help with product marketing , and what are some examples of brands that have succeeded with it? 8 reciprocity marketing examples that were a success: Spotify: Premium free trial to let users experience the product’s value. A good way around this is segmenting users based on specific qualities.

Feedback Software 93

Feedback Software Research Software Marketing User Testing 93

Userpilot

JANUARY 29, 2023

What do good product experience examples have in common? In the era of unprecedented customer power, good customer experience is the key to successful product growth. This article considers what product experience is. It also examines some good customer experience examples and how you can design one.

Feedback Software 97

Feedback Software Analytic Tools Customer Experience Data Visualization 97

Userpilot

MARCH 17, 2022

End-user training bridges the gap between mere signups and actual usage of SaaS products. People are not likely to find value in a software product if they are left alone to figure everything out. Many of them will leave the moment they encounter friction or perceive the SaaS product as too complex for them.

Analytic Tools 103

Analytic Tools Feedback Software User Testing Customer Experience 103

Userpilot

JULY 11, 2023

You’d need to spend a lot of time finding good content creators if you just decided to learn about CX and customer engagement. TL;DR The best customer experience videos about user onboarding include: A Userpilot video about SaaS onboarding (with an AI-generated avatar). Improving interactivity with the product.

Customer Experience 78

Customer Experience Customer Feedback Feedback Software User Testing 78

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. It’ll help shorten time to value dramatically by getting users off to a good start. Ready to get started?

User Testing 84

User Testing Customer Experience Customer Feedback Data Visualization 84