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Strategic Portfolio Management 3 of 10 – How To Use a Portfolio Vision to Lead Products

Product Management University

Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. That’s why it’s referred to as your North Star. It never changes!

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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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How Meagan Glenn From Lavender Leverages Customer Feedback for Product Growth

Userpilot

It lets you create surveys no-code, localize them for global markets, trigger to the right segments, and much more. Book a demo to see it in action. Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What role does customer feedback play in the growth of a SaaS product?

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Micro Goals vs Macro Goals in Product Marketing [Examples Included]

Userpilot

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

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Who is Marty Cagan: Background, Books, Product Management Tips, and More

Userpilot

Try Userpilot and Take Your Product Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required How did Marty Cagan get started in product management? This book aims to equip product leaders with the tools to cultivate such environments. Most product roadmaps are nothing less than confusing spreadsheets.

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B2B Product Manager September 2021

Product Management University

This month we also look at the importance of better sales discovery techniques to improve demos and accelerate the sales process, plus taking your product marketing game up a notch to solutions marketing. Blog: High-Octane Product Management. Product Manager Job Rotation With Customer Success – A Win-Win-Win!

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