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Customer Support is being turned upside down. Here’s what you need to do about it.

Intercom, Inc.

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. The two key changes are a shift to messenger-based support, and an investment in Bots and Messaging. This leads to more and more inbound support volume. The Conversational Support Funnel.

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Announcing ‘The Intercom Customer Support Trends Report for 2022’

Intercom, Inc.

It shone a spotlight on how forward-thinking support teams were adopting conversational support tools – like proactive messaging capabilities and chatbots – to meet rising customer expectations and mounting inbound queries.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

So they created a software that provides control, visibility, and payment methods for corporate finance teams. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. If you enjoy our conversation, check out more episodes of our podcast.

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Four beliefs shaping our vision for customer support

Intercom, Inc.

Businesses need to move to primarily delivering support through in-context messaging; that is, solving customer problems where and when they have them, whether that’s in your product, app, or on your website. When it comes to delivering efficient, effective customer service, in-context support is the way forward.

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The Three True-North Metrics that Your Product and Business Need

The Product Coalition

Here are a few examples of NSMs (some taken from Sean’s book Hacking Growth) : WhatsApp users come for free, rich, secure messaging. Each message sent is therefore an increment of value. If the total number of messages is growing, this is most likely a positive sign that the company is accomplishing its mission.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

That means your focus should be on building the right customer profile and developing precise messaging to reach them. We just had to figure out the messaging, the timing, and how we were going to go about pulling our current audience into the new stuff while also selling to a new audience. Is it getting their stack right?

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

Michael: Most people listening probably think of HubSpot as this inbound marketing company. It flips where we came from, which is nice just from a company genetics perspective and messaging. Could you give me a bit of background on why HubSpot built Service Hub in the first place and the philosophy behind it?