Remove Market Research Remove Product Strategy Remove Roadmap Remove Webinar
article thumbnail

What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. Who is a product marketing manager?

article thumbnail

15 Best Product Management Software Tools for PMs in 2023

Userpilot

Fear not though, as our product management software guide will give you insights into some of the best-in-class applications that will boost your team performance and help you build successful products! Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The SaaS Guide to Customer Segmentation: Are you doing it right?

Userpilot

Don’t forget about the possibilities of running insightful campaigns that maximize your retention, increase your upsell rates, and provide direction for your product roadmap. Let’s say there is a mid-sized company that makes marketing automation software. Source: Canva.com. Types of Customer Segmentation.

article thumbnail

Product Failure: Why New SaaS Products Fail and How to Avoid it

Userpilot

To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. Market research and customer discovery help validate ideas and make sure the market is ready for the product.

article thumbnail

How to Become a Director of Product

The Product HQ

That gives you the experience and expertise to get to the next level, where you start managing other product managers. Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every product strategy they own.

article thumbnail

3 Hallmarks of a Mature Product Organization

ProductPlan

The cornerstone is a well-thought-out product vision, strategy, and product roadmap. Moreover, product teams can prioritize initiatives that should be pursued or set aside. However, this depends on whether or not they support the product vision. Product Operations can standardize tasks and processes.

article thumbnail

Q&A with Steve Johnson, VP of Products, Pragmatic Institute

Revulytics

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. Here’s another 4-square grid.