Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

JANUARY 29, 2024

Use progressive disclosure to simplify complex SaaS products and simplify the experience for your users. Communicate your product’s value with clear instructions and use webinars to improve customer engagement. Conduct usability tests with real users to gather relevant feedback before launch.

Feedback Software 104

Feedback Software Analytic Tools Research Software Data Visualization 104

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement.

Product Research 88

Product Research Feedback Software Research Software Product Marketing 88

Userpilot

OCTOBER 10, 2022

Whereas traditional marketing focuses on customer acquisition alone, product marketing drives everything from acquisition to activation , adoption, and retention. Product marketers define market positions, shape product messaging, and drive product pricing and customer retention strategies.

Feedback Software 94

Feedback Software Research Software Product Research User Testing 94

Userpilot

AUGUST 19, 2022

They help galvanize a team, move things forward, and take positive steps to get working software into the hands of your users. Example 2: A key feature doesn’t land with a user group as positively as you’d expected. That’ll help put your team members in the best possible position to help users adopt your new features.

Analytic Tools 97

Analytic Tools Feedback Software User Testing Customer Experience 97

Roy Madden

JANUARY 29, 2021

Apply for this position. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Gainsight

JANUARY 18, 2021

As we embark on the New Year, now is the perfect time to catch up on Gainsight’s Product Experience resources from 2020. We compiled our best Product Experience resources from last year, from blogs to ebooks to webinars. Product Experience 101. Mastering Product Experience in SaaS ( Watch the webinar recording ).

Analytic Tools 52

Analytic Tools Customer Experience Data Visualization Feedback Software 52

Userpilot

JULY 4, 2023

There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early. Use popular platforms like Product Hunt to launch your product to get new users.

Feedback Software 86

Feedback Software Analytic Tools Research Software User Testing 86

Userpilot

JULY 9, 2023

Card sorting and fake door testing are useful testing methods before the product launch. Session recordings and five-second tests enable you to assess usability after the launch. You can make your product more accessible by localizing the content and tweaking the product UI for users with special needs.

User Testing 82

User Testing Product Research Customer Experience User Experience 82

Userpilot

OCTOBER 16, 2022

Host webinars to educate and interact with your audience. Product adoption rate. You can tell customers are developing a positive relationship with your product when they become active users. Loyalty programs help reinforce positive relationships and build intimacy through compelling rewards. NPS surveys explained.

User Testing 97

User Testing Feedback Software Research Software Analytic Tools 97

Gainsight

JULY 26, 2022

Product experience is a primary driver of customer experience. You need to require more of your product to be your most productive, and most efficient CSM. . This product experience imperative was the exact topic of the Catapult webinar with Morgan Redwine from Dealerware. .

Feedback Software 59

Feedback Software Onboarding KPIs Customer Experience Customer Communications 59

ProductPlan

DECEMBER 21, 2020

And what does it mean for the product leaders steering the ship and plotting out roadmaps ? Wes Bush of the Product-Led Institute has literally written the book on product-led growth and joined ProductPlan co-founder Jim Semick on a recent webinar to discuss this and other related topics. What is Product-Led Growth?

User Testing 105

User Testing Research Software Customer Experience Product Research 105

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

BrainStation Product Management

FEBRUARY 28, 2019

It makes sense then that the most crucial skills for Product Managers are intangible people skills – otherwise known as soft skills, but we’ll discuss that later – which tend to be more transferable from position to position and industry to industry.

Technical Advisors 70

Technical Advisors Reporting Tools Analytic Tools Product Research 70

Userpilot

OCTOBER 29, 2020

The more product-led the company, the more post-signup activities the product marketer will do. The pre-signup activities include planning product launches, writing product and feature pages, writing help docs, FAQs, sales/cs enablement assets, and creating bottom-of-the-funnel educational content.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 98

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 87

Product launches User Testing Feedback Software Research Software 87

Usersnap

NOVEMBER 4, 2021

We got the webinar for you! If customers see your company making positive changes, they will respond positively. This can help you build brand loyalty where the customer feels emotionally tied to your brand as well as enjoys your product(s). UserVoice reviews are overwhelmingly positive. Brand Loyalty.

User Testing 52

User Testing Feedback Software Customer Feedback Customer Experience 52

ProductPlan

DECEMBER 21, 2020

And what does it mean for the product leaders steering the ship and plotting out roadmaps ? Wes Bush of the Product-Led Institute has literally written the book on product-led growth and joined ProductPlan co-founder Jim Semick on a recent webinar to discuss this and other related topics. What is Product-Led Growth?

User Testing 40

User Testing Research Software Customer Experience Product Research 40

BrainStation Product Management

FEBRUARY 28, 2019

It makes sense then that the most crucial skills for Product Managers are intangible people skills – otherwise known as soft skills, but we’ll discuss that later – which tend to be more transferable from position to position and industry to industry.

Technical Advisors 40

Technical Advisors Reporting Tools Analytic Tools Product Research 40

Userpilot

JANUARY 18, 2021

It’s the moment when your user has transformed from someone who’s just trying out your product into someone who really gets it and loves it. As Fairmarkit’s analysis shows, getting a user to activate will positively impact other pirate metrics as well. How do I calculate Product Activation Rate?

Analytic Tools 84

Analytic Tools Feedback Software Data Visualization Customer Experience 84

ProductPlan

SEPTEMBER 28, 2022

The team at Slack uses that understanding to not just sell software, but to sell a positive user experience that leads to more products and streamlined communication amongst team members. Product Managers can choose to engage with a trial when they are ready. Benefits of being product-led. Try before you buy.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Userpilot

MARCH 29, 2024

13 top examples of SaaS brand activations include: Userpilot hosts industry webinars to generate brand awareness. Word-of-mouth marketing : Word-of-mouth marketing is a viral marketing strategy that relies on customers sharing their product experience with others. Check out Userpilot webinars to see if anything interests you!

Branding 95

Branding Analytic Tools Feedback Software User Testing 95

Userpilot

DECEMBER 8, 2022

To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. Market research and customer discovery help validate ideas and make sure the market is ready for the product. Failed product launches.

Feedback Software 97

Feedback Software Research Software User Testing Analytic Tools 97

Userpilot

JULY 30, 2019

If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one. If product launches were easy, then everyone’s product would be a hit. Having said that, you’re in a much better position now than you were when you launched product number one.

User Testing 101

User Testing Product Research Webinar Customer Experience 101

Userpilot

JULY 23, 2023

The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. It takes charge of product launches and initiatives too. By collaborating with cross-functional teams, it ensures an impactful product launch. Webinar in Userpilot.

B2B 85

B2B Research Software Feedback Software Customer Experience 85

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Userpilot provides the tools required to turn your product into a powerful marketing tool.

B2B 97

B2B Feedback Software Product Marketing Customer Experience 97

Userpilot

NOVEMBER 13, 2023

How can you craft a product launch email to build anticipation, supercharge your sales, and establish a strong connection with your target audience? Indeed, a successful product launch email campaign is essential to the success of your product growth strategy. What is a product launch email?

Product launches 86

Product launches Feedback Software Reporting Tools User Testing 86

Intercom, Inc.

MAY 16, 2018

Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Userpilot

OCTOBER 6, 2022

Investing in customer communication leads to increased customer happiness and SaaS growth in several key ways: It helps create a more positive overall customer experience. Using positive language and attitude at all times. Psychologically, people are much more likely to remember negative experiences rather than positive ones.

Customer Communications 85

Customer Communications Feedback Software Research Software Analytic Tools 85

ProductPlan

JUNE 18, 2021

Product marketing’s official job is to leverage a deep understanding of the buyer to drive GTM—connecting product, sales, and marketing. Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”.

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

ProductPlan

MAY 21, 2019

When management breaks the news that your company is being sold, they’ll typically accompany the announcement with plenty of assurances that it will be a net positive for everyone. How can I make the most of my time to position myself better for the next gig? ROADMAP TEMPLATES Product Roadmap. Multiple Product Roadmap.

User Friction 67

User Friction Research Software User Testing Customer Experience 67

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 95

Onboarding KPIs Analytic Tools Research Software Product Marketing 95

ProductPlan

APRIL 23, 2019

How Product Managers can Leverage All-Hands Meetings to Foster Alignment. Even though product management may make up a tiny fraction of the employees as a percentage of headcount, there’s no other part of the business that touches every department quite like the product. ROADMAP TEMPLATES Product Roadmap. Try it Free.

Feedback Software 73

Feedback Software Research Software Product Management Product Manager 73

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

You’ll be asked about products you've marketed in the past, which ones were successful or challenging, and which tools you've used in previous product marketing roles. They'll ask you which popular products have been poorly marketed and which marketing campaign last caught your attention.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

ProductPlan

MAY 7, 2019

There’s a lot riding on a North Star Metric, since it should not only indicate how the company is performing right now, but it should also forecast the company’s future prospects… and there are plenty of companies that thought they were positioning themselves for greatness only to discover their underlying hypothesis was incorrect.

Customer Experience 93

Customer Experience User Testing Weak Development Team Roadmap 93