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Featured articles

  • 7 Gestalt principles of visual perception: cognitive psychology for UX

    The human brain is wired to see structure, logic, and patterns. It helps us make sense of the world. In the 1920s a group of German psychologists developed theories around how people...

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  • Qualitative research examples

    Qualitative research is a powerful tool that helps you unlock insights into the user experience—quintessential to building effective products and services. It provides a deeper understanding of complex behaviors, needs, and motivations...

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  • 31 prototype testing questions every designer should ask

    You already know that fast human insight is key to building a great customer experience. Whether you’re creating a website, mobile app, landing page, or other product, testing can happen at any...

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All articles

Why your organization should leverage social commerce

More and more eCommerce brands are starting to sell their products on social media...

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Why your organization needs a Chief Empathy Officer

In today’s data-driven world, organizations have more insight than ever—but you can’t rely solely...

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Why you need usability testing for your ecommerce business

The ecommerce industry has had a rocky few years, from navigating tumultuous market conditions...

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Why the traditional automotive buying experience is running on fumes

​ Across every industry, user experience emerges as a focal point of business strategy...

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Who benefits from human insight?

​ It’s no secret that professionals are being asked to do more with less...

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What is the purpose of user testing?

Note: In this resource, “user testing” refers to the general process, while UserTesting signifies...

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Business professional using their phone while in front of their laptop

What is a short test?

Regardless of industry, there’s one vital aspect of all business that will never go...

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What’s a Customer Experience Narrative?

What’s a Customer Experience Narrative?

​ A Customer Experience Narrative, or CxN, is the video-based feedback and results generated...

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What is UX design

It’s important to start by saying there’s no commonly accepted definition for UX design...

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