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Moderated focus groups

If you aren’t new to usability testing , you likely already know that testing...

Longitudinal studies

Longitudinal studies are tests that collect data on multiple occasions from the same participants...

Measuring UX impact

​ UX researchers often face the challenge of getting stakeholders excited about their findings...

Is usability testing functional or non-functional?

Usability testing is a method of non-functional testing that examines how well the product...

How usability testing works

What is usability testing? If you've ever spoken to your users about how they...

How top financial organizations boost ROI

Gone are the days when the only option to deposit checks was to bring...

Reducing cart abandonment

​ Loss of revenue caused by cart abandonment is one of the most frustrating...

How to make $500 in a week

Side hustles are increasingly becoming the norm. Due to uncertain market conditions and rising...

How to conduct user interviews for better UX

​ Whether you’re designing a new flow in your product experience or reimagining your...