Why your organization should leverage social commerce
More and more eCommerce brands are starting to sell their products on social media...
Why your organization needs a Chief Empathy Officer
In today’s data-driven world, organizations have more insight than ever—but you can’t rely solely...
Why you need usability testing for your ecommerce business
The ecommerce industry has had a rocky few years, from navigating tumultuous market conditions...
Why the traditional automotive buying experience is running on fumes
Across every industry, user experience emerges as a focal point of business strategy...
Who benefits from human insight?
It’s no secret that professionals are being asked to do more with less...
What is the purpose of user testing?
Note: In this resource, “user testing” refers to the general process, while UserTesting signifies...
What is a short test?
Regardless of industry, there’s one vital aspect of all business that will never go...
What’s a Customer Experience Narrative?
A Customer Experience Narrative, or CxN, is the video-based feedback and results generated...
What is UX design
It’s important to start by saying there’s no commonly accepted definition for UX design...