From vanity to value: How Intercom conducts NPS surveys
Intercom, Inc.
AUGUST 18, 2021
. “First developed in 2001 by Fred Reichheld, NPS quickly became a key metric in all sorts of industries, an agreed measure of customer loyalty” First developed in 2001 by management consultant Fred Reichheld, NPS quickly became a key metric in all sorts of industries, an agreed measure of customer loyalty.
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