2001 Framework Market Research Naming 
Melissa Perri
JUNE 29, 2017
Let’s look at where these terms and disciplines originated from and how some common frameworks explain them. It was all the same work I had been doing before, but now it had a different name. I liked this name. That was until I had my first experience teaching Product Management at a company using the SAFe framework.
The Product Coalition
MAY 15, 2019
The agile manifesto turned eighteen this year, the Scrum framework is even older?—?have McElroy influenced two entrepreneurs named, Bill Hewlett and David Packark?—?names names look familiar, anyone? As the name the “Brand Men” suggest the origins of Product Management was truely in marketing.
Expert insights. Personalized for you.
325 
Let's personalize your content