The Accidental Product Manager

APRIL 24, 2017

You would think that if you became the product manager of something as big as an automobile, you’d be set for life. However, as Toyota’s Scion product managers are discovering, sometimes this is not the case. Now that’s something to put on your product manager resume! The History Of Scion.

Differentiation 62

Differentiation Branding Customer Experience User Testing 62

The Accidental Product Manager

OCTOBER 18, 2021

When customers cut back on spending, product managers have to go to work Image Credit: CafeCredit.com. What this means for product managers is that we need to make some changes to our product development definition in order to appeal to our newly price conscious customers. Keeping Customers As Times Get Tough.

Customer Experience 123

Customer Experience Product Management Product Manager Product Research 123

The Accidental Product Manager

NOVEMBER 1, 2021

If you’d like to sign up for a challenging product manager job, then perhaps you’d like to look into what it would take to become the product manager for a mall. Clearly it is time for mall product managers to update their product development definition. Malls Say Hello To The Gym.

Product Management 122

Product Management Product Manager User Testing Management 122