Brian Balfour

AUGUST 3, 2017

Marketo Their market is the enterprise. As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit). Plenty of enterprise companies have tried to move down market by making small changes to their pricing or product.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

OCTOBER 29, 2020

I had wanted to be in tech because I’d done a bunch of coding undergrad and engineering undergrad, and as tech started to take off in the mid to late nineties, I knew that I wanted to be in the Bay Area, in Silicon Valley. We were working together as consultants, where we basically designed and built software for other people.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Userpilot

MAY 19, 2021

Schedule a call and see how you can create personalized experiences just like the one above (no coding required). Are you a more low-cost small business option, or do you offer advanced features for enterprise organizations? SaaS Inbound Marketing. Here are the most common inbound channels in 2021: Google Organic.

Research Software 119

Research Software B2B User Testing Customer Experience 119