freshtrax

JUNE 16, 2021

So, you’ve decided to localize your website for the Japanese market. Then, I’ll show examples of brands that have successfully localized for the Japanese economy, market, and audience–examples any brand can follow. For a society that loves to drink tea, how did Nestle, or Nescafe in particular, market coffee?

User Testing 111

User Testing Research Software Customer Experience Inbound 111

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. These are just the tools, however. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52

Business of Software Conference

NOVEMBER 1, 2023

We want some kind of free, viral, network effect – a silver bullet, so to speak – to suddenly ‘flip the switch’ and skyrocket our software company to profitability. But that’s not the reality for most software entrepreneurs. Plus, they likely have a marketing budget that can blow yours out of the water.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

freshtrax

SEPTEMBER 24, 2019

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. Founded in Germany in 2012, Adjust now covers regions all around the world with 15 global offices and close to 400 employees.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Intercom, Inc.

OCTOBER 29, 2020

I moved out to the East Coast of the US to go to Harvard where I majored in applied math with a focus on decision systems and artificial intelligence before it was cool. And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Intercom, Inc.

NOVEMBER 23, 2022

Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. The markets were pretty okay, if not great, towards the end of 2021. So, we were going to raise capital.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? SaaS Content Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119