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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

A marketing professional may get excited about creating an email campaign through an email software solution, for example, but she will be very excited when they improve their conversion rates after a simple change to the message. They’re not just creating great users of their software.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. Founded in Germany in 2012, Adjust now covers regions all around the world with 15 global offices and close to 400 employees.

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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. The markets were pretty okay, if not great, towards the end of 2021. So, we were going to raise capital.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

I moved out to the East Coast of the US to go to Harvard where I majored in applied math with a focus on decision systems and artificial intelligence before it was cool. billion, and we grew the company from about a $5 billion market cap, which is not a small company, to over $50 billion in market cap.