2012 Inbound Research Software Strategy 
freshtrax
JUNE 16, 2021
When you’re localizing for multilingual functions, you want to keep in mind that websites and games will be seen through computers/mobile devices/game platforms. Of course, you’re going to want to be doing keyword research for the Japanese market, as part of your international SEO. Japanese Website Localization. International SEO.
Gainsight
FEBRUARY 2, 2024
Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. These are just the tools, however. They’re not just creating great users of their software.
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Business of Software Conference
NOVEMBER 1, 2023
We want some kind of free, viral, network effect – a silver bullet, so to speak – to suddenly ‘flip the switch’ and skyrocket our software company to profitability. But that’s not the reality for most software entrepreneurs. While this looks like a winning strategy on paper, it often isn’t as helpful as it might appear.
freshtrax
SEPTEMBER 24, 2019
Adjust , the industry leader in mobile measurement, fraud prevention and cybersecurity, provides high-quality analytics and security solutions for mobile marketers worldwide. Founded in Germany in 2012, Adjust now covers regions all around the world with 15 global offices and close to 400 employees. This remains a key priority.
Intercom, Inc.
OCTOBER 29, 2020
In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. Short on time? Here are a few quick takeaways: Focus on your customers.
Intercom, Inc.
NOVEMBER 23, 2022
Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. I’m Patrick Campbell, and I’m now what’s called the Chief Strategy Officer here at Paddle.
Userpilot
MAY 19, 2021
The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.
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