Brian Balfour

AUGUST 3, 2017

Since the product still requires a fair amount of setup and education to work they use Inbound Sales (Content) and Channel Partnerships (Product Channel Fit). Plenty of startups try to attack all three tiers of the market with the same product/channel/model. The reverse also happens. But it doesn't work.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

NOVEMBER 23, 2022

In 2012, looking to build something of his own, Patrick founded ProfitWell , a suite of products to help SaaS companies grow by optimizing pricing, reducing churn, and getting accurate revenue reporting. And the best folks in the world at monetizing traffic are software companies. And so, yeah, very surreal.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Intercom, Inc.

OCTOBER 29, 2020

I had wanted to be in tech because I’d done a bunch of coding undergrad and engineering undergrad, and as tech started to take off in the mid to late nineties, I knew that I wanted to be in the Bay Area, in Silicon Valley. And so after a few more years doing that, I left and joined a startup. And I met my husband, Eric, out here.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209