Userpilot

APRIL 8, 2022

Prior to Semrush, Joanna was CEO and co-founder of Prowly, which she founded in 2013. We haven’t done any outbound marketing such as cold leads,” she says, letting us know that you don’t have to utilize every marketing variation. We were positioning ourselves as the most affordable and accessible solution on the market.”.

User Testing 89

User Testing Feedback Software Research Software Product Marketing 89

Userpilot

OCTOBER 8, 2021

Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively. Launched in 2013, Appcues is the grandfather of the product growth industry. The emergence of the product-led growth strategy. By custom event. By location. By feature tag.

Analytic Tools 87

Analytic Tools Research Software Data Visualization Product Research 87

PMLesson's Ace the PM Interview

NOVEMBER 4, 2019

Being a PM and interviewing for a PM position are two different things. Have a friend from the company you are applying to peer review your resume so that it’s in line with the company and position. When I interned at Ford in 2013 the automotive industry was on the rebound and in-car infotainment experiences were the next big thing.

Automotive 68

Automotive Product Management Product Manager Technical Review 68

Userpilot

APRIL 30, 2020

For a prime example of how effective a PLG-based approach can be, consider the massive success Slack has achieved since its inception in 2013. Regarding marketing, your focus will be less on attracting new users through outbound means—and more on keeping new users engaged through various lifecycle marketing tactics.

Reporting Tools 70

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 70

Userpilot

APRIL 30, 2020

For a prime example of how effective a PLG-based approach can be, consider the massive success Slack has achieved since its inception in 2013. Regarding marketing, your focus will be less on attracting new users through outbound means—and more on keeping new users engaged through various lifecycle marketing tactics.

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Business of Software Conference

MAY 21, 2020

There’s inbound hiring and there’s outbound hiring. Outbound hiring is the opposite. That’s a form of outbound hiring. We copied this approach from Mikey Trafton who talked about in his 2013 BoS talk and it has been really successful for us. Inbound hiring is when the candidate comes to you.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52