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10 Best SaaS Knowledge Base Tools To Educate Customers About Your Product Effortlessly

Userpilot

How can you use knowledge base tools to guide your customers and remove their frustrations while using your product? An in-app knowledge base enables you to take advantage of the self-serve support model for effective customer service delivery. There are numerous knowledge base tools in the market. Let’s dig in!

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Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

The COVID-19 pandemic has more and more people using app-based food delivery services, and QSRs are seeing an influx of mobile payments at their drive-throughs with the closure of dine-in establishments. So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Mobile Retention and Loyalty.

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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. You could say we’re biased, but the evidence became clearer than ever when messaging apps surpassed social networks in popularity in 2016: Reach. Engagement. Engagement.

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Concept Testing Examples and Methods for SaaS

Userpilot

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. How brands use concept testing: Todoist conducted 30-minute interviews with users to validate a new feature. Book a demo and get started! What is concept testing?

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Messaging Strategies in SaaS: How To Tell the Product Story Through Consistent Messaging Across Different Channels?

Userpilot

A brand messaging strategy is an approach chosen by a brand to increase its awareness and boost adoption. A good messaging strategy should have a clear goal, differentiate your brand from the competition, provide personalized messages for a specific audience, and tell the brand story at each stage of the customer journey.

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19 Curated SaaS Product Marketing Examples For Every Stage Of The User Journey

Userpilot

SaaS product marketing is the strategies and tactics applied to software products and apps to create demand and drive the adoption and retention of said product by the end-user. Recommend complementary software and leverage brand association. Jet Admin, a no-code tool builder, has a fantastic example of a great welcome screen.

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Finance Apps: Mobile Customer Engagement Benchmarks for 2020

Alchemer Mobile

Apptentive published our 2020 Mobile App Engagement Benchmark Report for Finance apps in early March, right as COVID-19 hit North America hard. The data in the report is from FY 2019 and serves as a yardstick to help app publishers measure customer emotion and understand what’s changed. Mobile Customer Sentiment.

Finance 147