2016 Inbound Marketing Strategy 
Userpilot
APRIL 8, 2022
Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.
Intercom, Inc.
NOVEMBER 17, 2022
Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. In 2016, she created Chili Piper with her husband Nicolas and poured in everything she had learned over the years.
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freshtrax
AUGUST 20, 2019
As the venue for the quickly approaching Rugby World Cup (RWC) in September 2019 and 2020 Olympic Games, Japan is gearing up for a great influx of inbound travelers. Q: btrax was lucky enough to help ADARA’s market launch event in 2017. Why did ADARA decide to enter the Japanese market at that time?
ProductPlan
APRIL 27, 2021
I was on the team conducting market validation and I led the early customer discovery interviews. In our early market validation, we discovered that product managers wanted to try the product on their own before buying. Educational focus with inbound marketing. The product was acquired by Citrix, and later by LogMeIn.
UX Studio
APRIL 6, 2023
They provide custom web design services that help clients achieve their brand and digital marketing objectives. Although Parachute can be described as a web design company, they also offer development and digital marketing services. Parachute Design is a website design company, founded by Jay Eckert in 2003.
UX Studio
APRIL 6, 2023
They provide custom web design services that help clients achieve their brand and digital marketing objectives. Although Parachute can be described as a web design company, they also offer development and digital marketing services. Parachute Design is a website design company, founded by Jay Eckert in 2003.
Intercom, Inc.
APRIL 4, 2019
The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. Back in 2016, this is exactly the situation Stripe found themselves in. So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process?
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