2016 Marketing Outbound Strategy 
Userpilot
APRIL 8, 2022
Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.
Intercom, Inc.
APRIL 4, 2019
The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. Back in 2016, this is exactly the situation Stripe found themselves in. So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process?
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Userpilot
JUNE 19, 2023
The sales process conversion funnel involves four stages: website visitor, marketing and sales qualified lead , product qualified lead , and paying users. Potential customers land on your website from the inbound marketing funnel and outbound marketing funnels. Sales strategy ( product-led vs sales-led ).
Intercom, Inc.
NOVEMBER 17, 2022
In 2016, she created Chili Piper with her husband Nicolas and poured in everything she had learned over the years. In today’s episode, we sat down with Alina to chat about starting a company from scratch, the importance of a marketing strategy that drives growth, and the perks of being remote-first. Tackling marketing.
Andrew Chen
JUNE 26, 2017
Although he doesn’t directly talk about it, the end of a tech cycle has major implications for launching new products, growing existing product categories, because of a simple thing: It gets much, much harder to grow new products or pivot existing ones into new markets. Outbound used to be painstaking and manual.
Intercom, Inc.
JULY 9, 2020
Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. Kevin: Absolutely. You have to do it.
Intercom, Inc.
SEPTEMBER 8, 2021
Throughout my time there, a little over six years, I went from being the top-performing account executive globally to moving into leadership to help build out our mid-market team out of the West Coast. Back in 2015 or 2016, we learned at Slack that we were going to be hiring a VP of Sales. Pretty big growth. We’re doing so well.
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