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How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had.

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Turning Software Into Money | Paul Kenny, OceanLearning | BoS USA 2017

Business of Software Conference

In this talk from BoS USA 2017, Paul talked about the important things to get right to set your company up well to turn your software into money. Can you talk about how your framework, is that applicable to that scenario? Paul is returning to speak at Business of Software Conference Europe 2019 in Cambridge, UK in April.

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article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had.

article thumbnail

Experimentation and Prototyping: A Guide for Product Leaders

DISQO

In a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Look no further than Amazon. These approval processes can take weeks, if not months.