Mixpanel

JANUARY 12, 2023

It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires. And just like a product process, you need data to create something great. From customer research to monitoring and iteration, good copywriting is rooted in data. It’s a product unto itself.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Userpilot

JULY 19, 2021

Speed, convenience, how helpful the employees were, and friendly service were shown to be the must-dos with each being “important” to 70% of customers. Furthermore, we explore how to choose the best platform for your company and the must-have features for the best customer engagement tools. Source: www.superoffice.com.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Intercom, Inc.

AUGUST 25, 2021

We came to the belief that, yes, it was, but that the tools that were available at the time were the things holding people back. We came to see that there was great, great room for improvement and that there was an opportunity to create tools that could much better support human connection.”. We hang them on the walls of our offices.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. But here’s the thing: a tool is not a strategy. The anatomy of a marketing tech stack [with recommended tools].

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

JANUARY 10, 2022

Customer success managers can use customer data from NPS and churn surveys to create a data-driven strategy and win customers back. Trends in customer health score data can tell you if your business changes are having a positive impact. Defining customer success is the first step to crafting a CS game plan. Churn rate.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Intercom, Inc.

MAY 10, 2018

Here are five quick takeaways: Collaborative tools like Dropbox and Slack benefit from built-in virality , where teams adopt them together – and they represent a tidal wave of software products that truly understand the relationships between people. Switching to a different service is something that takes a lot of effort.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Brian Balfour

JUNE 20, 2017

Preface by Brian Balfour: I rarely accept guest posts on this blog, but this opportunity was too good to pass up. Patreon is a platform that allows people who make things -- everything from music to blog posts to journalism to comics -- to to run a membership business for their fans. My immediate response, holy f*ing YES!!!!

Research Software 84

Research Software Onboarding KPIs User Testing Customer Experience 84