Mixpanel

JANUARY 12, 2023

As I’ve seen it applied, most keyword research is used to create a laundry list of blog posts to create words to fit into a sales page, so Google Search prioritizes your work. For example, I recently worked on a blog conversion project. It seems inherent that we would start by redoing the blog homepage. Keyword research.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Intercom, Inc.

MAY 8, 2019

Amazon collected 42% of all purchases made online in 2017. Source: HubSpot Research, State of Inbound 2018. Three years ago, Meghan would have pointed to the HubSpot blog, academy or sales team as the primary ways that people first discover HubSpot. Source: HubSpot Research, State of Inbound 2018.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Userpilot

JULY 19, 2021

Send a personalized in-app welcome message when a new user signs up. More than two-thirds of marketers responsible for customer experience compete solely based on customer experience, according to the 2017 Gartner Customer Experience in Marketing Survey. It allows you to deliver the right message to the right group at the right time.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Intercom, Inc.

AUGUST 25, 2021

In 2016, we released a new version which featured deep customization, cross-platform compatibility, new message formats, and playful emoji support. Paul Adams , SVP of Product, summarizes the power of messaging. Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Intercom’s blog is the growth engine that powers much of Intercom’s marketing and it in turn is powered by WordPress. WordPress – CMS.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

JANUARY 10, 2022

The 2017 Customer Service Barometer found that over 60% of customers prefer self-service support like a knowledge base or onboarding chatbot. Having interactive product guides at the start of the onboarding process is another practice that can reduce inbound support tickets while improving the customer experience.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Brian Balfour

JUNE 20, 2017

Preface by Brian Balfour: I rarely accept guest posts on this blog, but this opportunity was too good to pass up. Patreon is a platform that allows people who make things -- everything from music to blog posts to journalism to comics -- to to run a membership business for their fans. My immediate response, holy f*ing YES!!!!

Research Software 84

Research Software Onboarding KPIs User Testing Customer Experience 84