2017 Blog Inbound Product Marketing 
Mixpanel
JANUARY 12, 2023
As I’ve seen it applied, most keyword research is used to create a laundry list of blog posts to create words to fit into a sales page, so Google Search prioritizes your work. It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. Plaid’s homepage February 11, 2017.
Userpilot
JULY 19, 2021
More than two-thirds of marketers responsible for customer experience compete solely based on customer experience, according to the 2017 Gartner Customer Experience in Marketing Survey. Increased retention and product adoption. Combines marketing, customer service, sales, and CRM software. Higher revenue.
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Intercom, Inc.
DECEMBER 12, 2018
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. What is a marketing technology stack? Like Marketo, HubSpot is now a household name (if your house is full of marketers).
Userpilot
JANUARY 10, 2022
The NPS score is a standardized measure of customer loyalty by seeing how likely they are to refer your product to others on a scale of 1-10. Churn rates measure how many customers you’re losing every month, with high rates indicating issues in product-market fit or customer success. Churn rate. Customer stickiness score.
Revulytics
OCTOBER 19, 2017
A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. As product managers, much of our role involves evangelizing our product roadmaps to people outside of our immediate team.
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