The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)
Andrew Chen
MAY 28, 2019
NPR sells ads on its podcasts and has teams of designers, planners, and strategists, but is technically a non-profit media organization. For instance, Gimlet’s scripted podcast Homecoming debuted as an Amazon Original Series in November 2018. Based on our conversations, lag in monetization isn’t due to lack of efficacy of ads.
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