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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. This happened when I started to learn about UXR for the very first time back then in 2020.

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Why Professional Services Must Embrace Change — and Product Management Best Practices

DISQO

While it’s no secret that services businesses have undergone a massive transformation over the past five years, I foresee these changes reaching a critical inflection point in 2020. Future professional services business models will be focused on capabilities, not companies, and outcomes over billable hours.” .

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How Customer Insights Are Shaping Tech for 2021

Centercode

We’ve often described modern technology as highly sophisticated, highly connected, and continuously iterative. The rapid-fire changes of 2020 didn’t change that — in fact, it brought those qualities into sharper relief. It highlighted both the reliability of technology and its shortcomings.

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Why Professional Services Must Embrace Change — and Product Management Best Practices

DISQO

While it’s no secret that services businesses have undergone a massive transformation over the past five years, I foresee these changes reaching a critical inflection point in 2020. Future professional services business models will be focused on capabilities, not companies, and outcomes over billable hours.” .

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Why Professional Services Must Embrace Change — and Product Management Best Practices

DISQO

While it’s no secret that services businesses have undergone a massive transformation over the past five years, I foresee these changes reaching a critical inflection point in 2020. Future professional services business models will be focused on capabilities, not companies, and outcomes over billable hours.” .

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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Product Development. Go-to-market strategy. Advertising.

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The Ultimate Guide to Product Management for SaaS – SaaS Product Management explained by 10 SaaS PMs

Userpilot

Believe it or not, there used to be a thing called on-premise software that you have to install and upgrade yourself. In this ultimate guide to SaaS product management, we'll walk you through the benefits of SaaS over on-premise software and how you can build a successful product as a SaaS PM. And you had to own all the servers.