Freemium to Premium: How Companies Nudge You To Upgrade
The Product Coalition
MARCH 11, 2024
Pop-up messages showcase features like unlimited hearts and offline access, appearing strategically after users lose hearts or miss a lesson due to a lack of internet connectivity. A 2021 study by Insider Intelligence showed that 63% of Evernote users who upgraded to a paid plan did so after reaching the device syncing limit on the free tier.
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