2021 Inbound Marketing Product Marketing 
Intercom, Inc.
DECEMBER 21, 2021
From the ongoing pandemic to political turmoil around the globe, we can all agree that 2021 has been a lot to handle. Even more than a good pun, though, I love how customer research is embedded into the very fabric of how we build, market, and sell Intercom. Beth McEntee , Senior Marketing Enablement Editor.
Userpilot
MARCH 8, 2022
Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Through the Product Talk Academy, she has trained over 8,500 product people in discovery skills.
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The Product Coalition
JULY 25, 2021
As the discussion in the CPO Bootcamp continued, another participant gave the example of a product manager in his team who is really good at some parts of the job but isn’t willing to take on additional responsibilities or dwell in new types of activities?—?although My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an
Userpilot
JUNE 13, 2022
We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Why are blogs one of the best ways to learn SaaS marketing?
Userpilot
OCTOBER 8, 2021
By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. Unlike traditional sales or marketing, product-led growth makes your app itself into the center of your marketing activities.
Userpilot
JULY 19, 2021
Additionally, a report by SuperOffice in 2021 found that 90% of companies don’t acknowledge the receipt of a customer’s email. More than two-thirds of marketers responsible for customer experience compete solely based on customer experience, according to the 2017 Gartner Customer Experience in Marketing Survey. Higher revenue.
Userpilot
FEBRUARY 4, 2022
The SaaS sales cycle takes 84 days on average but can be shorter (around the 40-day mark) if your product is priced below $5,000. Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing. Let’s take a closer at each model’s unique sales process.
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