Improve Your Go-to-Market Strategy with JTBD
The Product Coalition
APRIL 26, 2021
JTBD is a great tool for understanding what you can do for your customer and helping you develop a product (or feature set) around that. The challenge with JTBD when you start working on your Go-to-Market is that it can be harder to do target marketing than traditional approaches, but this challenge is where the opportunity lies.
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