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Barbie: A timeless icon

Business of Software Conference

As this week sees the release of the Barbie movie starring the fabulous Margot Robbie (and Ryan Gosling) BoS is going pink for the day to celebrate this iconic brand and – more importantly – the savvy business model behind it.

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5 Best Customer Centricity Examples That Win Customer Praise and Loyalty

Usersnap

Customers are at the functional center of every successful business model, and it’s time we uncovered the secrets to unlocking financial success through the idea of customer centricity by presenting customer focus examples. Key strategies and learnings from the top companies 5 best customer-centricity examples 1.

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New Product Launch Checklist: How to Plan a Successful Launch

Userpilot

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Thankfully, you can get all the data you need by speaking to your existing customers or those of your competition.

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An interview with John Kotowski on product pricing surveys: pricing research is not just “how much are you willing to pay”

Usersnap

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. What product pricing questions to ask customers? Finding the sweet spot for your pricing requires precise understanding of your customers. Sounds simple, right?

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. Imitation is difficult due to new capabilities and branding. Entirely new markets can be born.

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. Imitation is difficult due to new capabilities and branding. Entirely new markets can be born.

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13 Ways to Satisfy Customer Needs and Exceed Customer Expectations

Userpilot

If your product doesn’t satisfy customer needs, its future looks bleak. You won’t be able to retain your users or convert them into paying customers. You will learn about different types of customer needs and how to identify them. Satisfying customer needs is essential for retention and loyalty.