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Product Briefing – November 2, 2023

Department of Product

The company’s CEO Bill Ready used the earnings report to reiterate some of Pinterest’s unique product differentiators: visual search, discovery and the a new shopping platform were all examples of new products that were finding their “best product market fit in years”. Enjoy the rest of your week! million views.

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14 User Behavior Trends For SaaS in 2024

Userpilot

Predictive analytics are driving business decisions such as product and marketing strategy. Similarly, generative AI applications are helping speed up UX writing and enhance data analytics. No-code tools are making complex tasks simple, such as building in-app product tours. Example of a help center.

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How to Create Magical Products and Truly Solve Your Customers’ Problems

The Product Coalition

While this is not 100% possible, generative AI is getting pretty close, for example with Google’s smart compose feature in Gmail. For example, if you are building an email app, your users might want you to use mind-reading capabilities (but with advanced privacy settings!) and simply write the email for them as they think it.

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In Scope for My Role?

Mironov Consulting

Let’s imagine a Director of Product responsible for a portfolio, with 5 product manager direct reports matched to 5 stable maker teams.  IN SCOPE:   If you’re a Director who is short a product manager or two, you’re doing two or three full-time jobs (badly) and probably very sleep deprived. 

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New Product Launch Checklist: How to Plan a Successful Launch

Userpilot

Create and release your MVP with only core product features. Create a targeted go-to-market strategy for your launch plan. Choose the appropriate marketing channels to reach your target markets. Launch coordinated product marketing campaigns to reach your audience. Launch your product.

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How to Create a Seamless Product Launch Marketing Plan

Userpilot

With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Let’s begin!