Mixpanel has partnered closely with hundreds of companies on their analytics strategies, and have found there is simply no single set of metrics that works for everyone. Businesses and products are all unique and have different goals based on stage and ambitions. Whether you build or market products, tracking the right metrics is crucial to innovation.

APIs enable entirely new business models, such as API-as-a-product, developer platforms, and ecosystems, as well as new partner opportunities. However, if you want to out-innovate your competition and quickly grow your platform, you need the right data to make informed decisions. Download this guide to learn how to leverage data to convert, understand, and support your customers better.

GoodData

For software vendors looking to grow their customer base and increase revenue in a crowded marketplace, successfully and seamlessly integrating analytics into a SaaS product is critical. Learn how to monetize and productize data with embedded analytics.

Interactions LLC

Chatbots are becoming increasingly popular, but it’s important to remember that they’re only as smart as the technology behind them. Download this Interactions LLC eBook to learn more about chatbots and how to select automated customer care technology for your company.

The entire world is being rebuilt with software, so no matter what business you’re in, you’re in the tech business. In this short article, Band of Coders shares with you the top 3 mistakes made when hiring a software team, and a few tips on how to avoid them.

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

Birst

In this 4-part series, product and technology leaders share insights for successfully going to market with a data product. Download the eBook now, and find out how you can embed analytics in your solution, from building your business case to designing and launching your product.

In today’s ambitious business environment, customers want access to an application’s data with the ability to interact with the data in a way that allows them to derive business value. After all, customers rely on your application to help them understand the data that it holds, especially in our increasingly data-savvy world. To capitalize on the value of their information, many companies today are taking an embedded approach to analytics and delivering insights into the everyday workflow of the

Jinfonet

Ready to expand the benefits of your BI and analytics? This eBook describes the key capabilities that product, IT, and business owners must consider when charting a plan to scale up business benefits from data and analytics.