article thumbnail

The 3 Critical Product Launch Phases: How to Plan a Successful Product Launch

Userpilot

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

article thumbnail

Product Launch Manager Role – Everything You Need to Know

Userpilot

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Factors to Consider When Building Your Product Strategy

Amplitude

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

article thumbnail

The Activities of a Strategic Product Manager

ProductPlan

So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.

article thumbnail

Top 45 Product Marketing Manager Interview Questions

PMLesson's Ace the PM Interview

This was ultimately a lot of free advertising for Spotify who get the added bonus of social proof—if Spotify is cool enough for your friends, why don't you have a subscription yet? Anecdotally, I saw the campaign advertised in my own inbox and social media feeds. Tell me about a time when you influenced a product roadmap.

article thumbnail

The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market.

article thumbnail

How Using ChatGPT for Product Management is a Valuable Time-Saver

Usersnap

.” While that might be a good starting point, we’ve also gone ahead and included a few prompts and ideas-based product management tasks that can be time-intensive. Write a 1-pager that explains the product vision to the design & marketing team.” Write a brief PRD for this feature.” Write a go-to-market plan.”

ChatGPT 105